Hi! I’m Emma Li!

Merging digital and physical worlds to enhance people's well-being through design!

UX Designer

Explore My Projects

  • Bushfire-SafeNexus For ABC

    I designed, developed and launched a system that integrates ABC (Australian Broadcasting Corporation) apps, transportation screens, and community networks to help post-bushfire trauma survivors avoid future bushfires, prevent secondary trauma, and enhance community resilience.

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  • Luminous Link

    I designed and delivered an interaction between an app and light that fosters community engagement and a sense of belonging.

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  • TactMemoir

    I designed and developed a glove that emotionally reconnects people across time and space by preserving, reproducing and sharing tactile memories.

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  • Chirping Habitat

    I designed and crafted an interactive, immersive experience and data visualization within a 360-degree projection cube to foster empathy for animal and environmental heritage.

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EXPERIENCE.

Education

Master of Interaction Design and Electronic Arts | University of Sydney                                          2023-2024

Major courses: Design thinking, Interface design, Design programming, Experience design, System Design

Bachelor of Life Science | University of New South Wales                                                                         2020-2023

Major in Psychology.

Professional Experience

UX Designer | ARONOIR                                                                                                                                                                  2020 - 2022

Designed end-to-end UX for the brand’s e-commerce platform, covering homepage, product pages, and responsive mobile layouts using Figma and Squarespace.

Conducted user interviews, competitive analysis, and usability testing to uncover user needs, improve user flows, and optimize the checkout experience.

Built scalable information architecture (IA) and intuitive task flows to enhance navigation clarity and increase task completion rates.

Integrated digital (website, e-commerce) and physical (packaging, pop-up events) brand touchpoints to create a cohesive omnichannel user journey.

Applied data-driven UI improvements through iterative design sprints, leading to a significant uplift in conversion rates and user engagement.

Skills

UX Design; Service design; User Research; Design Concepting, Prototyping, Usability Testing, Visual Design

Tools

Design: Figma; Adobe Suite (Photoshop, After Effects, InDesign, Illustrator, Premiere Pro)

Programming: HTML; CSS; JavaScript; Processing; TouchDesigner

3D: Rhino, Unity

Video: After Effects, Premiere Pro, Adobe Audition

I’m a UX designer passionate about user research and human-centered concepts, with a knack for turning abstract ideas into tangible, impactful designs. What sets me apart is my focus on merging the digital and physical worlds, using technology to enhance people's well-being.I aspire to become a design lead, creating meaningful solutions that drive real, positive change for society.